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About Barons Farnborough

We maintain the highest possible standards at all times, whether you are new or existing customer.

Meet the team

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Mark Althorp

Head of Business

Dan Leeds

General Sales Manager

Mark Lewis

Retail Sales Manager

Tiffany King

Business Manager

Neil Fradgley

Business Manager

Richard Thorne

Senior Used Car Sales Executive

Freddie Staines

New Car Sales Executive & Motability Specialist

Barry Hayward

Used Car Sales Executive

Kerry Welch

New Car Sales Executive

James Lewis

Used Car Sales Executive

Tom Dodd

Used Car Sales Executive

Nikki Hall

Loyalty Specialist

Chris Loveland

Product Genius

Jon, Lee, Charlotte, James, Samanatha, Natasha and Martin

Corporate Team

Clare, Louisa, Charlotte, Chloe, Izy, Charlee & Carl

Marketing & Graphic Designing Team

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Having to drive around in limp mode for a month before a diagnostic can be done is absurd. The fact the service manager doesn’t seem to care about this at all or trying to make it any shorter by using a bit of common sense doesn’t help either.

Service

Good reliable & friendly service.

Service

Courtesy from all staff very welcome.

Service

Efficient service at every stage and a really personal feel to the whole process.

Service

Reception is a friendly no hassle experience were your comfort is a prime factor. My car was ready for me when it was due, and came back washed and cleaned.

Service

It would have been a 5 if there had been some negotiation on price. Otherwise the experience was tip-top!

Service
Thank you for taking the time to write in with your feedback and I was delighted to read that your service experience was excellent. We constantly review our prices against other premium service providers and are confident that we are competitive. We also only use genuine BMW parts, which carry the manufacturer’s warranty, and this should also provide you with peace of mind that your car is being looked after by qualified BMW Technicians. Regards, Mark Althorp, Head of Business.

Barons have always provided an excellent service to me with my other BMW and that was one of the reasons I choose to come back to BMW

Service
Wonderful feedback, thank you. Regards, Mark Althorp, Head of Business.

The approach of your team member Lauren to what were my problems with my car insurers was exemplary! The fact I was able to go on holiday reassured that the problems were being sorted while I was away and repairs carried out.

Service
I really do appreciate you taking the time to write in, and I have passed your comments onto Lauren with thanks. Regards, Mark Althorp, Head of Business.

My wife took the car into be serviced and was on a tight schedule. When she commented to her service representative that she was upset that she had been kept waiting much longer than she had been told she would be, she was told by the agent that she

Service
When any vehicle comes into our workshop we are obliged to carry out a complimentary vehicle health check to ensure that there are no additional faults on the car and any safety related issues are highlighted. We also then carry out a service wash on the car. I am sorry if this took longer than you expected, however I hope that this explains as to why. Regards, Mark Althorp, Head of Business.

We had to chase Barons for an update. Their post sales customer service could do with some more training and promptness

Service
Thank you for giving us your comments, which will be really useful as part of our ongoing customer training programme. I apologise of we did not live up to your expectations on this occasion and will share your thoughts with the team here at barons Farnborough. Regards, Mark Althorp, Head of Business.

Summarised abovePlus a health check carried out by yourselves too.Service over and above

Service
Super feedback, thank you. Regards, Mark Althorp, Head of Business.

Good communication throughout the process and this is consistent dvery time

Service
Superb feedback, thank you. Regards, Mark Althorp, Head of Business.

Provided vehicle for service at allotted time. Replacement vehicle provided and ready for use. Returned as directed and my vehicle ready for collection. No wasted time throughout process.

Service
Great feedback which I have shared with the team here at Barons Farnborough, thank you. Regards, Mark Althorp, Head of Business.

Graham at Barons BMW could not have been more helpful. The work to fix my bumper scrape was completed quickly, to a very high standard and at a very reasonable price.

Service
Wonderful feedback which I have shared with Graham, thank you. Regards, Mark Althorp, Head of Business.

We have dealt with Barons over the past 30 years. They consistently provide the highest standards of customer service. MD Mark Allthorpe, After Sales Manager Gary Holmes and Service Manager Dave Lynn are surely Ambassadors for BMW UK.

Service
Thank you once again for your continued support of our business, it is very much appreciated. Regards, Mark Althorp, Head of Business.

Your under staffed I had to keep calling to find out when my car would be ready, not acceptable from somebody like Barons.

Service

Was told that I could drop off at Farnborough Sales Office at 0800, however no-one there and didn't get served until 0815, which impacted on meeting schedule. Also, tyre changed but price seemed to be much higher than I could later find on internet.

Service
Thank you for taking the time to write in with your feedback, which is really important to us. Regards, Mark Althorp, Head of Business

I’d have given 5 but the start of my experience was extremely poor. However, Sian was excellent and also managed to fit my car in on the 2nd visit with no booking. Terry was amazing - so helpful and friendly

Service
I appreciate you taking the time to write in, and I have passed your comments onto both Sian and Terry with thanks. Regards, Mark Althorp, Head of Business.

Ease to book and arrange services with great customer service.

Service
Great feedback concerning your recent Service visit - thank you. I have taken on board your points and appreciate you taking the time to go through them with us. Regards, Mark Althorp, Head of Business.

They have tried to fix the faults but failed.

Service
On occasion we come up against a reported fault which we struggle to replicate when the car is with us. When this occurs, we do work with the owner of the car to work out a method of curing the problem when it next happens. Whilst this is not always ideal, we thank you for your co-operation. Regards, mark Althorp, Head of Business.

A good, efficient service as always

Service
I really do appreciate your kind feedback, thank you. Regards, Mark Althorp, Head of Business

Service became complicated for two reasons:1) Barons has two sites that don't seem to talk with each other. The onus was on myself to organise a single visit but at multiple sites. Of course I could not achieve this2) The warranty work on front sea

Service
Thank you for giving us your comments, which will be really useful as part of our ongoing customer training programme. Regards, Mark Althorp, Head of Business.

Car in for correction of a fault but the due date for a service was spotted and this was carried out at the same time, saving me another journey

Service
Thank you for taking the time to write in with your thoughts, much appreciated. Regards, Mark Althorp, Head of Business.

Staff member very helpful (Maddie). Dealt with my recall concerns in a speedy, helpful and professional manner despite being under severe pressure due to the volume of customers wanting the recall upgrade.

Service
I really enjoyed reading your fantastic feedback, thank you for taking the time to write in. Regards, Mark Althorp, Head of Business.

My car was with them for MOT. They normally give the car a good clean but I was disappointed at the inside. Also a couple of days later I broke down when a sensor went off telling me I had engine failure and called BMW assist to come out.

Service
I really appreciate receiving constructive and appropriate comments such as yours which we can use as part of our ongoing customer service training programme. Thank you for taking the time to write in with your thoughts. Regards, Mark Althorp, Head of Business.

Had to book in twice for warranty repair as the first booking had to be rescheduled due to part being damaged and BMW telling me colour match not good enough. Had other minor issues which were dealt with but reason for primary booking not dealt with.

Service

All fine, and they alerted me to an issue with my bonnet piston, which needs to be addressed at the next service.

Service
Thank you for taking the time to write in with your thoughts, much appreciated. Regards, Mark Althorp, Head of Business.

My last visit was for an MOT, Pat Slight is a competent tester and I rely on his judgement

Service

MOT handled swiftly and efficiently.

Service

The work was carried out in a timely matter and I was regularly updated on the progress of the work undertaken

Service

A smooth process from beginning to end

Service

only slip was reception failing to tell the service representative that i'd arrived to collect the car so i waited 30mins to see someone

Service

The total experience was so easy to arrange,bring the car in and collect later.

Service

Goods service.

Service
I really enjoyed reading your fantastic feedback, thank you for taking the time to write in. Regards, Mark Althorp, Head of Business.

No call to say car was ready to collect. No update on mot or service during day. After picking up car I drove about 2 miles and tyre pressure gauge notified issue. Once I returned mechanic sorted quickly but no acknowledgement from service advisor.

Service
I really appreciate receiving constructive and appropriate comments such as yours which we can use as part of our ongoing customer service training programme. Thank you for taking the time to write in with your thoughts. Regards, Mark Althorp, Head of Business.

Since I bought my first BMW from Barons in Farnborough, having been recommended to them by my mother, I have had nothing but a truly posistive experience, from both the sales and service departments.

Service
Great feedback concerning your recent Service visit - thank you. I have taken on board your points and appreciate you taking the time to go through them with us. Regards, Mark Althorp, Head of Business.

Carried out my instructions in a timely manner

Service
Thank you for taking the time to write in with your thoughts, much appreciated. Regards, Mark Althorp, Head of Business.

Barons Farnborough has a group of staff who always treat you with great respect but are also very friendly. However they take their lead from the customer as to how friendly the banter should be.

Service
Great feedback, thank you. Regards, Mark Althorp, Head of Business.

I do regular journeys to visit my family in Kent and have never worried about there being a problem driving so far so often.However, I believe my car is one to be recalled for some electrical problem but it hasn't let me down.

Service
Thank you for taking the time to write in with your feedback, which is really important to us. Regards, Mark Althorp, Head of Business.

The service I have received has been better than any experience with any other car manufacturers.

Service
Lovely feedback, thank you. Regards, Mark Althorp, Head of Business.

Long waiting time for warranty and long waiting time for the wheel to be changed during the while you wait service (1.55 hours to change wheel)

Service
When any vehicle comes into our workshop we are obliged to carry out a complimentary vehicle health check to ensure that there are no additional faults on the car and any safety related issues are highlighted. We also then carry out a service wash on the car. I am sorry if this took longer than you expected, however I hope that this explains as to why. Regards, Mark Althorp, Head of Business.

The service was great but I was let down twice over the courtesy car. Being disabled, I can only drive an automatic. I have to add that this is the only time this has happened over many years.

Service
Great feedback concerning your recent Service visit - thank you. I have taken on board your points and appreciate you taking the time to go through them with us. Regards, Mark Althorp, Head of Business.

As above; everything done in a effective and efficient manner

Service
Fantastic feedback, thank you! Regards, Mark Althorp, Head of Business.

overall I was happy with the service however the car has to be returned as all the work could not be completed as originally arranged. But my service advisor arranged for the car to be re-booked in at a convenient time.

Service
Thank you for taking the time to write in with your thoughts, much appreciated. Regards, Mark Althorp, Head of Business.

I was so disappointed one with the high quotation for the service of the car2- I was not fully the informed regarding the tyre treads3- the staff made me believe that all tyres were no longer safe and yet they still had 3mm of tread4 - felt betray

Service
Thank you for taking the time to write in with your feedback and I was delighted to read that your service experience was excellent. We constantly review our prices against other premium service providers and are confident that we are competitive. We also only use genuine BMW parts, which carry the manufacturer’s warranty, and this should also provide you with peace of mind that your car is being looked after by qualified BMW Technicians. Regards, Mark Althorp, Head of Business.

I was very satisfied with the service received, however, possibly because I went to the showroom rather than the main service centre but they weren't able to explain or look into why my real-time traffic maps doesn't always work on the sat nav.

Service
Superb feedback, thank you. Regards, Mark Althorp, Head of Business.

All the work was carried out including some extra work and the car was ready when they said it would be

Service
Wonderful feedback, thank you. Regards, Mark Althorp, Head of Business.

I'm always treated with courtesy and respect and the always provide a first class service.

Service
Superb feedback, thank you. Regards, Mark Althorp, Head of Business.

The garage had lost my summer wheels that they were storing and gave me a completely new set.

Service
Thank you for your feedback, and we will endeavour to understand what has happened here after speaking with BMW UK as this is usually a very simple process. We will come back to you with our findings. Regards, Mark Althorp, Head of Business.

The staff at the Ash Vale centre were excellent, kept me fully informed, and went above and beyond to ensure to ensure my car was repaired. Would like to thank Lauren Thomas especially for helping me with the warrantee - she was excellent with this!

Service
I appreciate you taking the time to write in, and I have passed your comments onto Lauren with thanks. Regards, Mark Althorp, Head of Business

No problems - everything happened as arranged and we were provided with a courtesy car.

Service
Thank you for taking the time to write in with your thoughts, much appreciated. Regards, Mark Althorp, Head of Business.

Made to feel special, throughout the whole experience, even paying.!

Service
Thank you for taking the time to write in with your lovely feedback which I have shared with the team here at Barons Farnborough. Regards, Mark Althorp, Head of Business

The service was carried out as per the agreement.

Service
I really enjoyed reading your fantastic feedback, thank you for taking the time to write in. Regards, Mark Althorp, Head of Business.

Straight in no delays

Service
Wonderful feedback, thank you. Regards, Mark Althorp, Head of Business.

Very helpful

Service
Superb feedback, thank you. Regards, Mark Althorp, Head of Business.

Unfortunately the work was not carried out on the car as requested and subsequent emails have gone unanswered

Service

i had called for a service due to a noise but apparently when i got there it was only a brake fluid service. i came away with the same noise !!

Service
I really appreciate receiving constructive and appropriate comments such as yours which we can use as part of our ongoing customer service training programme. Thank you for taking the time to write in with your thoughts. Regards, Mark Althorp, Head of Business.

Friendly and professional service from the initial telephone booking, reception on arrival, handover of courtesy car, how quickly the service was performed and final hand back of my vehicle and related documentation.

Service
Thank you for giving us your comments, which will be really useful as part of our ongoing customer training programme. Regards, Mark Althorp, Head of Business.

Ease of booking, realistic timing and the option of a courtesy delivery service to/from home, excellent.

Service
Thank you for giving us your comments, which will be really useful as part of our ongoing customer training programme. Regards, Mark Althorp, Head of Business.

Too much fafing around and waiting for the service advisor etc

Service
Thank you for giving us your comments, which will be really useful as part of our ongoing customer training programme. Regards, Mark Althorp, Head of Business.

I think the lady I dealt with at the Ash Vale service centre was called Emma and she was marvellous! Incredibly professional and friendly, nothing was too much trouble for her. She's a credit to your company.

Service
I appreciate you taking the time to write in, and I have passed your comments onto Emma with thanks. Regards, Mark Althorp, Head of Business.

Bulb fitted quickly

Service
Super feedback, thank you. Regards, Mark Althorp, Head of Business.

In addition, I was impressed to receive a call centre voicemail confirming the arranged pick up and drop off. Michael e mailed me as requested with updates. I was able to have a brake fluid service carried out as well as the MOT & car was very clean

Service
I really do appreciate your kind feedback, thank you. Regards, Mark Althorp, Head of Business

Excellent customer service and excellent work on my car.

Service
Thank you for taking the time to write in with your thoughts, much appreciated. Regards, Mark Althorp, Head of Business.

The help and advice has been excellent

Service
Thank you for taking the time to write in with your great feedback which I have shared with the team here at Barons Farnborough. Regards, Mark Althorp, Head of Business

The only reason I didn’t give 5 stars because I had to call Barons for an update on a couple of occasions.

Service

Excellent personal service

Service
Fabulous feedback, thank you. Regards, Mark Althorp, Head of Business.

Difficulty sourcing replacement part caused delays but I was kept updated and informed of progress. The emailed video clip of the service is a good idea.

Service
Great feedback concerning your recent Service visit - thank you. I have taken on board your points and appreciate you taking the time to go through them with us. Regards, Mark Althorp, Head of Business.

Car has to go back in as some work was reported as done and this was not the case.

Service

I received feedback on the work done and on the current state of the car as well as having the MOT, brake service and end of warranty check carried out.

Service
Super feedback, thank you. Regards, Mark Althorp, Head of Business.

Good customer service

Service
Thank you for taking the time to write in with your really positive feedback, it is much appreciated. Regards, Mark Althorp, Head of Business

On the occasions Barons had my vehicle I requested to be kept up to date on the progress, I was only updated after I contacted the branch directly. There were also several cases of miscommunication when speaking to different members of staff.

Service

I know everything with be sorted

Service
Wonderful feedback, thank you. Regards, Mark Althorp, Head of Business.

I feel like the car, now that the work has almost been completed, is like a ‘new vehiclw’

Service
Thank you for giving us your comments, which will be really useful as part of our ongoing customer training programme. Regards, Mark Althorp, Head of Business.

Extremely satisfied. Special thanks to Michael Helps who has done everything he could to get the best possible outcome for my car which as it happened required quite an extensive repair. Will definetly come back. Especially for his help and services.

Service
I appreciate you taking the time to write in, and I have passed your comments onto Michael with thanks. Regards, Mark Althorp, Head of Business.

It was an absolute pleasure. The only thing I would have changed is to get a 'run-around' of the inside of the vehicle when they unveiled it to get acquainted with the new car and to provide insight into how to operate the BMW Connect feature.

Sales

Main salesman Paul Edwards really was fantastic. Not pushy. Very personable. Shame he has left Barons BMW but I believe he at least is till working for BMW elsewhere.

Sales
Thank you for taking the time to write in with your thoughts, they are very much appreciated. I hope that you are enjoying your new BMW. Regards, Mark Althorp, Head of Business.

Please read above, The salesman was just excellent

Sales
I really enjoyed reading your fantastic feedback, thank you for taking the time to write in and I hope that you are enjoying your new BMW. Regards, Mark Althorp, Head of Business.

Nick is fantastic and always does his best to get what I want

Sales
I appreciate you taking the time to write in, and I have passed your comments onto Nick with thanks. I hope that you are enjoying your new BMW. Regards, Mark Althorp, Head of Business.

Freddie and the team continue to do a great job

Sales
I thoroughly enjoyed reading your wonderful comments which I have shared with Freddie and the team. Thank you for taking the time to write in and I hope that you are enjoying your new BMW. Regards, Mark Althorp, Head of Business.

pleasant, friendly surroundings, polite and knowledgeable sales person.

Sales
Superb feedback, thank you. Regards, Mark Althorp, Head of Business.

Top service all round, nothing to improve on.

Sales
Thank you for taking the time to write in with your thoughts, they are very much appreciated and I hope that you are enjoying your new BMW. Regards, Mark Althorp, Head of Business

No issues and all staff helpful

Sales
Thank you for taking the time to write in with your feedback, which is really important to us. Regards, Mark Althorp, Head of Business

Initially some uncertainty about the selected car.

Sales
Thank you for giving us your positive comments, which will be really useful as part of our ongoing customer training programme. Regards, Mark Althorp, Head of Business.

Very friendly and informative staff, with good feed back from order to delivery.

Sales
Thank you for taking the time to write in with your wonderful feedback which I have shared with the team here at Barons Farnborough. Regards, Mark Althorp, Head of Business

Fredii was very helpful and imformative throughout

Sales
I appreciate you taking the time to write in, and I have passed your comments onto Freddie with thanks. I hope that you are enjoying your new BMW. Regards, Mark Althorp, Head of Business.

Excellent sales support

Sales
Superb feedback, thank you. Regards, Mark Althorp, Head of Business.

Sales consultant Nick Dempsey made the experience positive and enjoyable. I appreciated his thorough knowledge of the BMW range and options available to me. Nick patiently coped and responded brilliantly with changes of mind and additional requests.

Sales
I thoroughly enjoyed reading your wonderful comments which I have shared with Nick. Thank you for taking the time to write in and I hope that you are enjoying your new BMW. Regards, Mark Althorp, Head of Business.

The best experience I’ve had since I bought my first new BMW in 1995 at Cheyne Fulham BMW dealership. Everything is well organised, staff properly trained, exceptionally good customer service. Special thanks to Nick Dempsey for great support!

Sales
I thoroughly enjoyed reading your wonderful comments which I have shared with Nick Dempsey. Thank you for taking the time to write in and I hope that you are enjoying your new BMW. Regards, Mark Althorp, Head of Business.

Great car and so well presented

Sales
Yet again, thank you for your continued support of our business, it is much appreciated. I hope that you are enjoying your new BMW. Regards, Mark Althorp, Head of Business.

We were always treated with courtesy and politeness. nothing seemed to tiresome or trivial.

Sales
Wonderful feedback, thank you. Regards, Mark Althorp, Head of Business.

Very informative and communicative sales person

Sales
I really enjoyed reading your fantastic feedback, thank you for taking the time to write in and I hope that you are enjoying your new BMW. Regards, Mark Althorp, Head of Business.

The vehicle arrived on time as previously suggested by your sales agent (Freddy Staines) and on the day of delivery he made the time to take me through the various enhancements the vehicle has.

Sales
I appreciate you taking the time to write in, and I have passed your comments onto Freddie with thanks. I hope that you are enjoying your new BMW. Regards, Mark Althorp, Head of Business.

Freddie was very helpful and professional. Answered all our questions and requests. Went out of his way to fit in with our schedule.

Sales
I appreciate you taking the time to write in, and I have passed your comments onto Freddie with thanks. I hope that you are enjoying your new BMW. Regards, Mark Althorp, Head of Business.

I was kept updated from Nick and the team regarding the sale and delivery of the car. We conducted the paperwork earlier so that the pick up was quicker and focused on the car and the presentation was good as always.

Sales
I thoroughly enjoyed reading your wonderful comments which I have shared with Nick. Thank you for taking the time to write in and I hope that you are enjoying your new BMW. Regards, Mark Althorp, Head of Business.