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About Barons Farnborough

We maintain the highest possible standards at all times, whether you are new or existing customer.

Meet the team

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Mark Althorp

Head of Business

Dan Leeds

General Sales Manager

Mark Lewis

Retail Sales Manager

Tiffany King

Business Manager

Neil Fradgley

Business Manager

Richard Thorne

Senior Used Car Sales Executive

Freddie Staines

New Car Sales Executive & Motability Specialist

Barry Hayward

Used Car Sales Executive

Kerry Welch

New Car Sales Executive

Tom Dodd

Used Car Sales Executive

Nikki Hall

Loyalty Specialist

Chris Loveland

Product Genius

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Problem isn't fixed and will require further work to rectify it

Service

Really deserve a 6 star... Even the reception staff are brilliant.. Warm and welcoming.. loved it..

Service

Very helpful whenever I call, from the receptionist to the workshop everyone does whatever is needed to help.

Service

Very easy to organise and I could work at the reception centre while I waited.

Service

Did everything requested

Service

easy and helpful booking friendly staff I liked the briefing before and after I liked the car being given back clean - thank you!

Service

Lady was lovely.

Service

The service itself was fine but I was told it would take 90 mins so planned my work day around this. However, it took circa 140 mins . Also, i was given a rating of amber on all 4 tyres but was then told that it was fine and not to worry

Service

After the service was completed I did have to wait quite a long time while I assume paperwork was finished

Service

Again, a lack of good customer service skills.

Service

See above: Online booking system is hopelessly inefficient and disconnected from the BMW service team. The online system is for BMW's benefit and not your customers. It takes 7 days to get a common item like a shock absorber!

Service

Efficient

Service

Professional and friendly.

Service

Polite and efficient

Service

Good atmosphere and friendly helpful people

Service

Excellent service in all respects

Service

I had the phone put down on me one evening when I was speaking to one of your advisors about booking my car in for a service mot and recall for no reason I think this is because it was getting late I'm the day and when I rang back up again no one was

Service

The car was ok

Service

The basic problem of rattles with the car has not been solved. It it important to emphasise the staff are polite, welcoming and helpful.

Service

Always very polite and accommodating

Service

As above comments, not the quality of service I had previously experienced from Barons.

Service

Service personnel are liars and cheats trying to con customers, and could do with some basic training in how to treat customers with respect, also.

Service

Just worked.

Service

Was dealt with on time. Service manager D'Arcy Matthews was very helpful and also arranged a lift back to the office with another customer. Kept informed of progress. Car ready when arrived for pick up and dealt with quickly.

Service

Always endeavour to fit in my service to suit my schedule

Service

Lee was great

Service

Their process for handling a fault on a virtually brand new car was flawed and didn't make me feel like a customer who had just spent the best part of £40k with them.

Service

Moved over from Sytner, who were very disappointing. So far very happy with Barons. Major service booked later this week, fingers crossed.

Service

The car had an MOT and it passed

Service

Customer focus

Service

I would've given a higher rating but found the parking brake switch broken after the car was returned.

Service

Very speedy

Service

Advised clearly on what was included in service and price. Advised on need to replace brake pad and disks whist undertaking service and proceeded to complete work once authorised.

Service

Would have been 5 stars but the service contact seemed to be in a bad mood in the morning, but he was perfectly fine when picking up the car

Service

It was only an MOT, but it was carried out efficiently and with courtesy by a very pleasant technician in a pleasant environment and on time.

Service

Quality of service

Service

My last visit was fine, but over all the years I have been using them the admin has been a bit hit and miss. I am concerned about the 'optional' vehicle inspection that if I don't take it I will continue to get a Service Due message. Is this new?

Service

No issues, Work was done as promised, and took the allotted time.

Service

The original oil level correction wasn't checked properly, requiring another visit.

Service

You used to give me free customer transfer as a service to customers. As single retired woman I need this and it would be nice to continue free at your discretion. Companies can pay!

Service

The car service itself was carried out without issue and the staff I dealt with were all friendly, but read below...

Service

I thought the CitNow video was great and they did the service really quickly

Service

I love working with Barons and have never had a bad experience with any member of staff there. Keep it up!

Service

I cannot justify any stars to a company that fails to sell a new X5 to a customer that has previously purchased 6 cars from them. I have had to put 1 star to get this survey to send...

Service

Individual attention and a good experience

Service

Don't know how to fix it, asked for the car to remain for two weeks.

Service

There appears to be internal confusion between Servicing and Sales on what is or is not included in the "Service Pack". This has left me, the customer, in the middle thinking ive been mis-sold...

Service

Nice and friendly staff.

Service

Good experience from Sales through to Workshops.

Service

Price -tried to charge more than quoted. Claimed the quote was a mistake Time - agreed collection at 15:30. I had to call at 16:30 finally left at 17:50 Engine management light on after starting - new fuel filter, fuel lines needed bleeding

Service

Maddie is extra attentive

Service

Good service

Service

Really good experience with Barons. My car was ready on time, on budget and cleaned.

Service

It was easy to book the car in on a convenient date. A loan car was offered and all work completed in one visit despite needing more time due to additional work found.

Service

The BMW center in Germany was not helping the center in ash vale, therefore, I was without a car for 1 week. the service engineer Graham was good but he was let down by Germany support

Service

Very satisfied - service was done very efficiently, and completed 40 mins ahead of prediction. Car was washed, hoovered and felt great to drive.

Service

I would have said completely satisfied, however on this occasion they were unable to supply me with a loan car while mine was being serviced.

Service

Fantastic service. Sales, finance staff go that extra mile to ensure you get the car that's right for you.

Service

Barons did everything they said they would do in the time stated

Service

Service could not have been better, Maddie kept me informed of progress with the repairs continuously

Service

Extras to my service booking were added without issue

Service

My service was completed efficiently and in good time.

Service

Car delivered back np

Service

Good service provided by pleasant staff. Kept me informed and carried out additional work without the need to go back for another visit.

Service

Prompt service and friendly service advisers. Call out to Ben Sweeney here!

Service

ease of engagement, quality of work done, good communication

Service

See the above explaination. Despite the issues with Barons, the bodyshop that did the work were incredibly customer focused, went out of their way to assist, and have completed the work to a high standard. Rainbow Bodyshops, Farnborough.

Service

As per question 1. Love my car, you fixed it and gave me small discount for all issues, but you can definitely improve your service

Service

Always reliable and courteous

Service

The customer service especially its delivery was up to standard. The focus is not solely on delivering the best for the customer but on what the firm is willing to deliver.

Service

Polite and courteous even when busy.

Service

Great service and advice while purchasing however during delivery of the car we received limited advice about some of the technical and operational aspects of the car. There are many exciting and new aspects to this car, now having to read the manual

Service

Easy to deal with, and staff were helpful, professional and polite

Service

At least the car was cleaned and delivered back and that's about all I can say.

Service

Cause I was satisfied.

Service

Completely Satisfied!

Service

I was very satisfied with the service. However when booking the service I was informed that it would take about 1.5 hours and in reality it took abut 3 hours . This was particularly annoying as I had opted to wait for the service on the basis of

Service

Faultless service and excellent professional but friendly attitude.

Service

Service completed on time.

Service

Tol class service. I would have liked the interior to be cleaned better post servicing though it was complimentary I think.

Service

Work, costs and timing is as advised before hand.

Service

Great service from Barons. Bought two vehicles from them in 10 months. The presentation of the new vehicle was a bit of a let down, also lack of knowledge regarding rev limit on run in service for the m car. One said I could red line the car!!

Service

Very customer friendly and relaxing service - obviously out to make sales but not at the expense of being pushy or making the customer feeling out of control

Service

The experience was ok, however I have given a 5 as I know how important these surveys are to the Dealer. I was surprised there was no timed appointment and by the lack of digital interaction, with iPads and a Video Health Check.It felted dated

Service

completely satisfied as shown.

Service

I've felt the aftersales team as a whole need to be more customer focused. I've had to chase works that were being done on my car and never received updates from anyone in the Service department in Ash Vale.

Service

Work was carried out efficiently and the staff were polite and professional. Although windows were smeared and I needed to clean them when I got home.

Service

Simon was a super star, really helped me get what I wanted and with minimum fuss. No pushy sales tactics. An absolute gentleman

Service

Very friendly kept me informed about my appointment

Service

Service Advisor was fantastic

Service

Mot carried out quickly, car came back cleaned

Service

The person dealing with my car didn't let me know until quite late the next day that there was going to be a delay replacing the tyre, as the tyre-fitter was off sick. Lack of communication is not a good service standard.

Service

Everything went according to plan, car picked up as arranged, reminder previous day of appointment, and delivered back as planned.

Service

Recall for EGR Cooler replacement. All done on time with new loan car. I had booked an auto but the booking was made well in advance and this car was sold so a manual was provided.

Service

Very competent and timely service, full explanation of the procedure, all questions answered fully

Service

Everything was handled professionally. Staff were switched on

Service

Prompt no quibble response

Service

Lee did a grand job.

Sales

Lovely welcoming environment, great service, and I felt I got a good deal

Sales

Excellent service overall

Sales

The salesman Richard was so interested in us and what we wanted, he was exceptional.

Sales

Wasn't pushy

Sales

Realised I could have got a slightly better deal elsewhere. No gift on collection.

Sales

Freddie and the team always look after me

Sales

Very happy with the delivery of a new car, including the disposal of my old car

Sales

No issues at all with the purchase and delivery of the new vehicle. HOWEVER I would like to have the opportunity to complete a survey regarding the hand back of the previous vehicle. This was not up to BMW standards.

Sales

Couldn't ask for anymore. Pleased with my car and the service was fantastic.

Sales

Faultless service

Sales

We were greeted by Reception with a warm and friendly face as soon as we entered the showroom and made to feel very much at home. Louis Hale was very accommodating and helpful from booking in the test drive, to making the purchase.

Sales

My car was delayed for a month due to no fault of Barons, the sales exec George kept me updated and I had a courtesy car until mine was ready.

Sales

The salesman was patient and helpful during the test drive and explained everything clearly. He didn't put any pressure on us to buy and explained the options.

Sales

Thought I had understood the deal and sorted with the salesman and then the waters were muddied by the business manager who caused some confusion.

Sales

The service we received from Lee Mackel And his colleagues was excellent from start to finish.

Sales

Friendly staff, no pressure and good deals done quickly

Sales

Freddie Staines made the process very easy and enjoyable , a big thank you to him

Sales

love the car, safety as well

Sales

It's a nice bright welcoming showroom with professional and happy staff

Sales

Great sales person.

Sales

Everyone was very friendly

Sales

The Motability salesman was knowledgeable and very helpful.

Sales

The experience was exceptional.

Sales

Once again first class service and attention to detail took time to show how new items on model worked as different from previous model.

Sales

As above

Sales

I really rate Barons and have been buying BMWs from them for years. Great service.

Sales

Frustration with the car electronic systems.

Sales

Delivery was on time, experience was not too long so all in all excellent.

Sales

Service, contact, interpersonal skills toward my whole family and good coffee all made the whole experience a pleasure

Sales

Friendly staff,flexible to needs,nice showroom and facilities

Sales

Everything was perfect

Sales

I have bought several cars from Barons over the years and I will keep going back as I feel I am treated fairly and that my custom is always valued

Sales

Knowledgeable, friendly staff. Great product knowledge, extremely helpful. Wonderful showroom.

Sales

Was expecting handover of an m car to be a bit more special but none the less very good and happy with the service.

Sales

Overall process is not designed to work seamless with BMW finance

Sales

The salesman (Nick Dempsey) was helpful, knowledgeable and didn't pressure me into a sale.

Sales

My only complaint is the key card wasn't with the car and there was no parts centre for accessories

Sales

Freddie at Farnborough was excellent in helping me sort out my mobility car

Sales

Got the car I wanted for a competitive price

Sales

Setting up the car took ages in the showroom, in the end it took 4 BMW people to set up airplay and connected drive

Sales

No pressure - Was able to take a couple of cars for a weekend test. We get a chance to see how it all works, day and night. Ialso went into Audi but they couldn't give me anything unless i was with someone...REALLY