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About Barons Farnborough

We maintain the highest possible standards at all times, whether you are new or existing customer.

Meet the team

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Mark Althorp

Head of Business

Dan Leeds

General Sales Manager

Mark Lewis

Retail Sales Manager

Tiffany King

Business Manager

Neil Fradgley

Business Manager

Richard Thorne

Senior Used Car Sales Executive

Freddie Staines

New Car Sales Executive & Motability Specialist

Barry Hayward

Used Car Sales Executive

Kerry Welch

New Car Sales Executive

James Lewis

Used Car Sales Executive

Tom Dodd

Used Car Sales Executive

Nikki Hall

Loyalty Specialist

Chris Loveland

Product Genius

Jon, Lee, Charlotte, James, Samanatha, Natasha and Martin

Corporate Team

Clare, Louisa, Charlotte, Chloe, Izy, Charlee & Carl

Marketing & Graphic Designing Team

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Customer liaison (Maddy) was very good, as was timing and performance.

Service

As above

Service

I would have been satisfied if the snags I asked to be looked at had been rather than me being told when collecting the car there had not been time to look at them. I called the week before to detail the problem that needed diagnosis by the way.

Service

Zoe on the service reception was really good, polite, attentive, however after that it goes down hill, response times from phone calls were poor. Refusal to carry out my instructions resulted in the car being removed and being repaired elsewhere

Service

Never had any complaints always well looked after, sometimes have a to wait for an available service slot but you cant help being busy.

Service

I was fully satisfied

Service

Booking was a nightmare. Once booked the service went ahead OK. Notification of completion of the service was delayed due to a power cut.

Service

They said they did our tyre pressures but didn't do.

Service

Super friendly staff where everything was taken care of.

Service

Great service

Service

Easy of booking arrangement and communication arranged collect/return of vehicle great valley also on car

Service

After annual service vehicle was released with warning lights. Fog light failure.

Service

The cars we drive are automatic - courtesy car was manual with no question if that was alright.

Service

Initial enquiry to book was very poor . Had to ring 3 times and left a message , no one called back customer rep could have been friendlier especially at drop off Car was not cleaned properly upon return . Overall not sure I will return

Service

The Service Manager was helpful and carried out the paperwork in a speedy and professional manner. It was easy to book the service at a time that suited me and the service was completed in the time agreed.

Service

Extremely disappointing booking process - had to rebook original booking as only 1 day was allocated for col & ret (later advised 2 days req). Fast track service booked but despite clearly stating all the work required insufficient time was allocated

Service

Polite staff informed staff

Service

1. when I made the service booking, no one told me that the work would be carried out at Ash Vale. When I took my car in to Farnborough I was told "you have come to the wrong place" - as if this was my fault.

Service

Useful reminder ahead of servicing, convenient options for getting the work done, clear pricing and solid communication throughout. A great job, done in a great way.

Service

Timely service and car valeting

Service

Again, always a very good service, very friendly staff and good facilities eg coffee machines

Service

All work completed, I was kept informed of progress and car was valeted

Service

Graham was very helpful

Service
I appreciate you taking the time to write in, and I have passed your comments onto Graham with thanks. Regards, Mark Althorp, Head of Business.

as above, you went from completely satisfied to completely dissatisfied in one visit. you have a great sales guy in Freddie, the girls on reception at the service centre are excellent, behind the scenes staff and the manager very poor.

Service

Felt welcome on arrival, everything was ready including loan car. Car was ready on time and cleaned.

Service
Great feedback, thank you. Regards, Mark Althorp, Head of Business.

There phone ring and ring. After about 10 to 15 call and a call to the sales department did someone call me. Really bad

Service

I have always found the service centre at Ash very very helpful and extremely friendly staff. In particular Steve the MOT engineer, he is fabulous. Just such a nice honest person to talk to,

Service

Unable to book service online. Error messages at end of processDidn't return calls when made to book service

Service

Sorted quickly

Service

Friendly staff. Efficient service department.

Service

Very helpful, works finished to a high standard

Service

They really helped in An urgent situation, nothing was too much trouble

Service

Would have given 5 stars if they had had a shuttle service like other BMW branches

Service

Quick and profesional approach, with exellent result.

Service

Everything done and they picked up on an issue that I was not aware of

Service

Like I say all built on your customer service

Service

Only 4 stars this time, service rep was 5, very atentive and keeping me un to date through the day. But during the winter check you inflated all of my tyres to 10 PSI over what they should be. Lets just say it was an interesting drive home!

Service

Once contacted there was a lack of communication and I had to do the chasing to see where in the process my car was as it went in for a breakdown fix. Also I was not phoned to explain the potential cost of repair.

Service

High service costs

Service

Good service provided, Service team on the day were great.

Service

Although I booked the car for a service, among other things, I was informed it was not yet due

Service

Major service done. Car faltered. Brought back the next day but the car was not looked at for 3 days. Not impressed with the standard of work. I still seek to speak to the service manager for some kind of remuneration

Service

Not enough oil in the engine after a oil service. Plus a small chip in my windscreen that wasn't there before.

Service

The necessary work was done, I was kept well informed and all staff were very courteous.

Service

Very courteous staff, did my repair under warranty in a day as they said they would. Gave my vehicle a tyre and brake check (I didn't ask for it), filled my windscreen wash fluid (I didn't ask them to) so very pleased and they are worthy of BMW brand

Service

Friendly staff. However, the time it took was quite a bit longer than quoted.

Service

Very prompt

Service

It's difficult to get a slot within the week, but managed to get one that suited us in the end

Service

Not great1) Nearly £700 for what looks like a very routine service not good value2) Car late on collection by about an hour3) Car not valeted to a good standard4) Car no chargedOn the plus side, my Contact Graham, was great -

Service

During some warranty work, the car suffered some minor accidental damage in the workshop. This was dealt with efficiently and sympathetically by the bodyshop at Hindhead free of charge. The original fault was corrected successfully.

Service

Clarification and explanation of issues were given and resolved quickly

Service

Great no nonsense service with knowledgeable staff, always returned a clean car with good explanations of work carried out

Service

Problem solved in a satisfactory manor

Service

Again I thought the cost of a service was too much

Service

My wife and I both run BMW 's.......a 530d and a 320i. We have always been pleased with the high quality of servicing and the knowledge that genuine BMW parts are being used. The cars are always valeted and delivered back in perfect condition.

Service

Seems hit and miss on quality of service. My last experience was not good, I feel the work undertaken was rushed/fitted in at the end of the day. The paperwork I was given after, was innacurate, and the car was handed back dirty.

Service

A basic first 14,00 miles service took over 2 hours while I waited on site (Barons Showroom Farnborough Hampshire). Apologies given but disadvantaged due to waiting on site when expecting an hours wait maximum!. I would have collected later if known!

Service

see above. Do not get the impression that want to be helpful and go out of their way or schedule to support the customer.

Service

Let me look over numerous different models and were very happy to help considering my age as other dealerships had shrugged me off

Service

Tim and the other Service Staff were magnificent.

Service

Consistently good

Service

Car issues still not resolved, felt like focus was more structured on how long they could afford me a courtesy car rather than address issues I had. Also when I dropped off car was told that Only issues first report would be looked at nothing more

Service

Because everything was dealt with in a professional manner.

Service

I did think the car was in for a bigger service and not just the brake system But all was well explained and as we have 5 year service cover all should be well

Service

Handles with exoeriance

Service

I was given excellent customer service and am confident to use Barons again as my BMW servicing centre

Service

I arrived as instructed the day before 10 minutes early, the facility (Barons Ash Vale Farnborough) was clean and tidy, it had daily newspapers, and as much tea, coffee or cold drinks as you want. The guy handling our car was polite and friendly.

Service

The service was well-organised with a pick-up & collect facility which was appreciated and made my life easier. All the additional requests were successfull6 completed, and the car was returned clean inside & out.

Service

It took three days to arrange a service. Kept getting put through to a call centre who had no local knowledge and didn’t know the difference between Farnborough and Ash Vale service locations.

Service

Completely, it is what I expect from the Barons guys, and if there are any issues, they do all they can to rectify as quick as possible.

Service

Obviously I did not get to see the way the service was conducted but from my perspective the car was returned to me clean and on-time. The bill was as indicated when the car was booked in.

Service

Work carried out on time and kept well informed.

Service

service to the car was satisfactory however when washed the windows were smeary which in low sunshine caused slight visibility issue

Service

Always excellent on each visit

Service

Great overall, not 5 stars and had an issue paying with credit on account and a follow up call regarding non payment

Service

It took a number of calls between Barons Hindhead and Barons Farnborough to get this sorted out

Service

Work carried out on suspension without charge (however cost of replacing brake pads/discs quite high).

Service

First call service from L. Thomas, very competent to work with customers because she understands customers and the expectations of a good service.

Service

Reception staff were very helpful while I waited for the car (they turned off the music and put me in s quiet area so that I could take an important work call). Car service was without fuss and car was cleaned.

Service

Accommodating and nice environment to wait. Location drop off at sales.

Service

Were able to book me in at every short notice. Great welcome from the front desk staff. I was seen within minutes by my service contact. Only downside was having to leave the car the entire day but it was a short notice brake fluid service.

Service

all interactions expertly handled and the timing was perfect.

Service

Great service - a little bit expensive

Service

See above. plus nice surroundings.

Service

15 minute wait to drop off and pick up the car when the service centre reception did not appear to be particular busy at both times

Service

Because of the level of service and customer relations.

Service

I was told I needed a new tyre, as a screw was found. I asked for a quote for a new tyre but was far too expensive. My tyre fitter removed the screw which had not punctured the tyre, so a new tyre was not required. Why couldn't this have been done?

Service

When realised problem fixed it

Service

Some issues with the suspension and drivers seat were incorrectly reported and diagnosed in the first instance. After discussion with the Service Manager and senior technician a plan was agreed and carried out in a professional and efficient manner.

Service

They collected and delivered my car for service .

Service

Car pickup and drop off for service, no hassle

Service

Quick service and good communication

Service

Completely satisfied, couldn’t of asked for more was brilliant

Sales

Great Sales guys, very knowledgeable

Sales

Very helpful, efficient and friendly service.

Sales

Negatives were: 3 month delivery period; too much time spent on selling supplementary insurance products - blamed on FSA; and a 10 day clearance rule for cheques, when banks now have to clear in 2 days, which was explained as "BMW policy".

Sales

Wonderful overall experience

Sales

The service centre could not do enough to make you feel welcome

Sales

Dealer looked after me completely

Sales

Nick Dempsey Very helpful salesperson

Sales

As per answer one. It took some 40 emails and numerous calls to sort this.

Sales

Freddie the salesman was awesome and made sure I found a car that fit my budget BUT the car was covered in scratches and had a dent upon handover, the dent has been removed by barons and an attempt to remove scratches made but they are still there

Sales

The purchase and the handover off my vehicle, couldn't be faulted. However, there were delays replying to emails and mistakes made on documents regarding the incorrect spelling of my name.

Sales

Very good experience from the BMW Centre used - the process for securing a car that it in the system does appear to be very manual (depending on where the car is) - causing a delay in confirmation that the vehicle was available

Sales

I received good service which allowed me to decide on which model and spec I wanted

Sales
Wonderful feedback, thank you. Regards, Mark Althorp, Head of Business.

Our sales executive Freddie was always available (even on his weekend off)Every staff member was ready to help & the facility’s available were clean & well presented.

Sales
I appreciate you taking the time to write in, and I have passed your comments onto Freddie with thanks. I hope that you are enjoying your new BMW, and thank you for your business. Regards, Mark Althorp, Head of Business.

Friendly, helpful and wasn't pushy like other companies can be. Listened to what my needs were, listened to the budget I had and stuck to it. Great customer experience!

Sales
Thank you for taking the time to write in with your lovely feedback which I have shared with the team here at Barons Farnborough. Regards, Mark Althorp, Head of Business

Very helpful, accommodating and patient!

Sales
Superb feedback, thank you. Regards, Mark Althorp, Head of Business.

The only problem was the length of time it took to get a car available to test drive

Sales
Thank you for giving us your comments, which will be really useful as part of our ongoing customer training programme. Regards, Mark Althorp, Head of Business.

Louis Hale was very professional, hard working and diligent and deserves recognition for the sale and good experience throughout the process.

Sales
Wonderful feedback which I have shared with Louis, thank you. Regards, Mark Althorp, Head of Business.

Excellent sales team

Sales
Thank you for taking the time to write in with your thoughts, much appreciated. Regards, Mark Althorp, Head of Business

Nick is a great salesman, very attentive and professional.

Sales
I appreciate you taking the time to write in, and I have passed your comments onto Nick with thanks. I hope that you are enjoying your new BMW, and thank you for your business. Regards, Mark Althorp, Head of Business.

Nick Dempsey was very helpful throughout the process

Sales
I thoroughly enjoyed reading your wonderful comments which I have shared with Nick Dempsey. Thank you for taking the time to write in and I hope that you are enjoying your new BMW. Regards, Mark Althorp, Head of Business.

From placing the order to the actual delivery, I was kept informed of progress at regular intervals. The whole process was very streamlined and they did what they said they would do!

Sales
Thank you for giving us your fabulous comments which will be really useful as part of our ongoing customer training programme, and I will share your thoughts with the team here at Barons Farnborough. Regards, Mark Althorp, Head of Business.

Looked after very well by Richard Thorne

Sales
Yet again, thank you for your continued support of our business, it is much appreciated. I hope that you are enjoying your new BMW. Regards, Mark Althorp, Head of Business.

Everything was on time.

Sales
Superb feedback, thank you. Regards, Mark Althorp, Head of Business.

As stated in earlier responses the whole experience from walking into the showroom to driving my new car away was memorable. No hard sale, customer focused and professional. The final act of the unveiling ceremony was a lovely touch.

Sales
Fabulous feedback, and I am glad that we were able to assist in making the handover so special. I hope that you are enjoying your new BMW. Regards, Mark Althorp, Head of Business.

I have rated 5 stars here due to the fact the sales executive, Louis at Barons Farnborough, fully understood what I was looking for in my new car and must have spent hours going through the products on offer with me as well as being very professional

Sales
I appreciate you taking the time to write in, and I have passed your comments onto Louis with thanks. I hope that you are enjoying your new BMW. Regards, Mark Althorp, Head of Business.

The reason I have marked this down is due to the month delay of the car (as mentioned above) - I do however understand this was not down to Barons

Sales
Thank you for your feedback, and I apologise for the delay in your new car being delivered. Unfortunately, this does happen on occasion and can be for a variety of reasons and we appreciate your understanding and hope that you are enjoying your new BMW. Regards, Mark Althorp, Head of Business

The whole process from first enquiry to collection day was first class

Sales
Great feedback, thank you. Regards, Mark Althorp, Head of Business.

Painless

Sales
Lovely feedback, thank you. Regards, Mark Althorp, Head of Business.

James Lewis provided a very good level of service

Sales
Yet again, thank you for your continued support of our business, it is much appreciated. I hope that you are enjoying your new BMW. Regards, Mark Althorp, Head of Business.

We had no cause for complaint in any area.

Sales
Thank you for taking the time to write in following your recent purchase, it is much appreciated. I hope that you are enjoying your new BMW. Regards, Mark Althorp, Head of Business.

All went extremely smoothly and we had our new car within a couple of weeks - it was great!

Sales
I really do appreciate your kind feedback, thank you. Regards, Mark Althorp, Head of Business

The process was dealt with superbly, very helpful and kept us informed.

Sales
Wonderful feedback, thank you. Regards, Mark Althorp, Head of Business.